FALLING IN LOVE WITH AN IDEA: A story about the history of potassium ascorbate, through witnesses and professionals who have come in contact with us, from those who have put their hearts into expressing their thoughts on an idea and a project.

This video intended to be a  tribute to the person who focused on this “idea”, developed and carried it forward for many years on his own, against everything and everyone, amid teasing and taunting: Dr Gianfrancesco Valsè Pantellini.

We would like to thank everyone who took part, and especially to those who developed and implemented this storytelling project: Raffaele Palumbo, as a journalist, and Niccolò Di Vito (and his collaborators), as a director.

Enjoy your viewing!